Why some DTC brands are doubling efforts on Amazon

Why some DTC brands are doubling efforts on Amazon

Direct-to-consumer brands are moving ad dollars to Amazon. The strategy is a result of the Covid-19 pandemic, as these brands are taking advertising and marketing dollars that would’ve been spent on in-person activations and shopper marketing to the platform as people continue to limit in-person shopping.
For example, DTC soda alternative drink brand Poppi doubled its advertising and spend effortson Amazon after seeing initial success on the platform, according to founder Allison Ellsworth. The company’s ad spend on Amazon is up more than 500% since last March, according to a spokesperson via email, though she declined to provide exact figures. Read more…