Why shoppable UGC is the future of ecommerce experiences

Today’s brands have started turning the spotlight away from themselves, and toward their loyal customers, employees and brand fans, letting the content those groups create fuel more and more of their marketing activities.
Why?
User-generated content (UGC) has been established as some of the most engaging content out there. People like it because it comes from real people, it’s authentic, it’s more relatable than polished branded content, the list goes on. Read more…