Why respecting women as purchasers is key to business growth

It’s surprising that more people, especially salespeople, haven’t yet figured out that women account for 85 percent of all purchases and drive 70-80 percent of all consumer spending.  Women are more often than not the decision-makers when it comes to a purchase. A friend decided she needed a new car but walked out of the Audi showroom when the salesman suggested she come back for a test drive with her husband. She bought a BMW because the dealer understood that she had come to make a purchase. Another friend goes shopping with her husband and guides him to choose pants, shirts and ties that go together. Read more…