It’s surprising that more people, especially salespeople, haven’t yet figured out that women account for 85 percent of all purchases and drive 70-80 percent of all consumer spending. Women are more often than not the decision-makers when it comes to a purchase. A friend decided she needed a new car but walked out of the Audi showroom when the salesman suggested she come back for a test drive with her husband. She bought a BMW because the dealer understood that she had come to make a purchase. Another friend goes shopping with her husband and guides him to choose pants, shirts and ties that go together. Read more…