Why influencers are the secret sauce to successful social commerce

Why influencers are the secret sauce to successful social commerce

Social media platforms are undergoing a massive evolution. They are no longer solely the place you go to connect with friends and family. TikTok has turned everyone into a creator. Snapchat has moved well beyond the teen demographic to an audience that spans age ranges and businesses. Earlier this year, Instagram head Adam Mosseri posted an Instagram Live video confirming that Instagram is moving away from being everyone’s favorite photo-sharing app, and instead focusing on creators, video, messaging and shopping. Read more…