Why focusing on Gen Z is a matter of survival for luxury brands

Why focusing on Gen Z is a matter of survival for luxury brands

Many luxury brands are reluctant to shift their focus to Gen Z. But underestimating the importance of young consumers can put their future in peril. While many brands are suffering, and some have had to take drastic measures like permanently closing stores, other brands like Dior or Louis Vuitton have been performing well, indicating that the pandemic is hitting brands with pre-existing conditions harder. Read more…