Many luxury brands are reluctant to shift their focus to Gen Z. But underestimating the importance of young consumers can put their future in peril. While many brands are suffering, and some have had to take drastic measures like permanently closing stores, other brands like Dior or Louis Vuitton have been performing well, indicating that the pandemic is hitting brands with pre-existing conditions harder. Read more…
Subscribe to our Weekly Newsletter
You will receive relevant news & insights once a week.
You can unsubscribe anytime.
Please confirm your subscription via email (if you haven't received the confirmation email, please check your spam folder).