Why focus on micro-influencers for better marketing in 2020

The ANA’s first Influencer Marketing Conference in New York last year brought tons of insights from attendees on what to expect in the niche. The takeaways are many, but this one from Karla Ruiz is worth sharing once again: “Forget about vanity metrics (likes and followers). Trust is still the No. 1 most important quality look for social media influencers.“ The problem is that users don’t trust celebs or experts with more than 100,000 followers anymore. Only 4 percent trust what influencers say online: People understand they post about a brand because it paid them for this ad. Authenticity and relatability are more important than popularity now. So, if you still want to get the most out of your influencer marketing endeavors, make sure to focus on micro-influencers in 2020. Read more…