Why do consumers provide product ratings & reviews?

A survey of more than 10,000 consumers to help you understand what motivates shoppers to submit Ratings and Reviews and other types of User-Generated Content. UGC – ratings and reviews, and consumer submitted video, imagery and Q&A content – is typically a core pillar of any successful ecommerce strategy. And with good reason: it’s proven that the more UGC you have on your website, the more sales you generate. Read more…