Why do consumers provide product ratings & reviews?

why do consumers provide product ratings reviews | Why do consumers provide product ratings & reviews?A survey of more than 10,000 consumers to help you understand what motivates shoppers to submit Ratings and Reviews and other types of User-Generated Content. UGC – ratings and reviews, and consumer submitted video, imagery and Q&A content – is typically a core pillar of any successful ecommerce strategy. And with good reason: it’s proven that the more UGC you have on your website, the more sales you generate. Read more…

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