Research shows that monetary rewards are not the only driver for customer loyalty programs and that increasing experiential rewards provides greater long-term benefits. Loyalty programs are supposed to unlock great value for companies by driving higher sales and boosting brand affinity. So why aren’t they doing this? Although more and more companies now have loyalty programs (they’re growing at 9% a year), the number of customers who actively participate in them continues to hover at only about 50%, suggesting that there is still something missing in most programs. Read more…
Subscribe to our Weekly Newsletter
You will receive relevant news & insights once a week.
You can unsubscribe anytime.
Please confirm your subscription via email (if you haven't received the confirmation email, please check your spam folder).