Why brands like L’Oreal are creating their own TV shows

L’Oreal is the latest brand to experiment with producing a TV series – but can they convince commercial broadcasters and streaming platforms to air it? L’Oreal has created its own TV show that it hopes, by season two, may be picked up by the likes of Netflix or Amazon. Pepsi, AB InBev and Nike have also been exploring their potential as production companies in recent months. Ambitious marketers have tried similar experiments in the past, but experts say the battle for original content between streaming services might finally mean brands have the chance to make it a success. Read more…