Why are abandoned cart email subject lines important?

Why are abandoned cart email subject lines important?

Many ecommerce marketers already know that sending abandoned cart emails to customers who add a product or products to their cart without completing checkout is one of the most effective ways to turn considerations into conversions. But even the most incredible abandoned cart email is only as good as its open rate. So how do you get shoppers to open your abandoned cart emails in the first place? Read more…