Who runs online shopping? Men vs women

It has always been so – he who owns the information, owns the world, and the same applies to the world of ecommerce. It’s not an issue anymore to offer a wide product range; the online retailers today face the hardship of how to reach the right customer with the right message, offer them the product they will be most satisfied with and provide the shopping experience that will make them want to come back to your online shop. Understanding the importance of customer data, merchants nowadays are actively engaged in gathering and analyzing any information. Read more…