Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok’s evolution is being shaped by changing media habits during the pandemic. TikTok is a unique beast. Videos on the viral platform rarely exceed 15 seconds, forcing creators to quickly produce punchy, ultrashort content — and a lot of it. The Bytedance-owned app entered a boom period last year as it hit the mainstream and has more recently soared in downloads as homebound consumers look for entertainment during the coronavirus pandemic. Read more…
