What’s the next big thing for voice assistants in 2019?

Voice assistants continue to gain momentum, but there’s still little clarity around how this new interface affects the brand-consumer relationship, and how brands need to reposition themselves in light of this. With strong chances of more growth on the horizon, stakeholders in voice tech are having to consider questions that underline its durability and monetization potential.
Above all, they’re grappling with the need to commercialize voice assistants, and solidify the role they’re playing across the purchase journey. Read more…