What’s the future of affiliate marketing?

In 2020 it is estimated that the global value of the affiliate marketing industry is around $12 billion.
This is a significant piece of change for a field that was only kickstarted just over 20 years ago when the Amazon backed Befree and Linkshare (now Rakuten) launched the first significant affiliate marketing program.
The rise of affiliate marketing has been impressive, and it is not expected to slow anytime soon. Some pre-Coronavirus estimates predicted that the affiliate marketing spend in the US would grow a further 10% year-on-year for at least the next two years. Read more…