To say this year has tested brands is an understatement. The pandemic has forced businesses in every industry to reframe the way they market themselves due to mandatory closures and a surge in online competition. Empathic marketing has never been more important, and the lack of resources to create full-scale marketing campaigns has affected both big and small brands. Not to mention the cutbacks that have rippled through every in-house department and the fragmented teams that are the result of work-from-home orders. Read more…
