What might the ‘new normal’ look like for ecommerce?

As the ‘new normal’ is affecting the globe, I reflect on a few of the major behavioural shifts we have observed so far and the impact they might have on eCommerce in the months and years ahead. Lockdown has been a huge catalyst for shifting behaviours to embrace eCommerce. I’d be very interested in seeing the adoption curve for online grocery purchases but suspect this has moved from incorporating innovators and early adopters to rapid uptake by the early and late majority. Read more…