What is social proof & how to use it for ecommerce marketing

What is social proof & how to use it for ecommerce marketing

If you’ve ever bought a pair of jeans after seeing them on someone else or ordered a meal upon seeing it delivered to a person at the next table, then you’ve been influenced by social proof. But what exactly is social proof? Social proof is a powerful phenomenon that has long impacted people’s buying decisions. As the way we shop has evolved, so have the types of social proof brands have at their disposal. Read more…