What Europe’s GDPR privacy law means for e-retail marketers

The General Data Protection Regulation, or GDPR, will force online retailers and technology companies to be more mindful of the data they collect—and it may also change the way they market. May 25 is circled on the calendars of just about every retailer, technology executive and business that in any way interacts with European consumers. That’s the day a European privacy law, the General Data Protection Regulation (GDPR), takes effect. Read more…