What AI can do for luxury brands

Millennials and Generation Z are ushering in the rise of a new data-driven experience economy, and to the luxury sector that traditionally prides itself on offering top-notch goods and services, they must realize that today’s younger customers are looking beyond that. They want to be engaged on an emotional, sensorial, or even intellectual level. In short, they want an unforgettable experience, and often they want those experiences to be personal and exclusive. Therefore, it’s become crucial for luxury brands to provide customers with the right service at the right moment. Artificial intelligence (AI), which uses the latest technologies to learn from buyer experiences, offers them the best solutions. Read more…