Welcome to the next era of social media marketing

Welcome to the next era of social media marketing

At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information. Still, the intent – that Facebook is shifting its focus to private, messaging platforms – put a spotlight on a central issue social media marketers are facing: the social media landscape is changing dramatically and marketers must adapt to keep pace with evolving ad platforms. Read more…