Want to earn user trust and drive marketing results?

How people think about their data and privacy has fundamentally changed. We’ve seen significant shifts happen in our industry because people have lost trust in how some businesses use their data. And it’s more than just a reaction to the latest privacy breach. People are trying to take back control of their personal information. Source: Google Trends Data, 2016–2018.
Search interest in the U.S. for “my activity,” where people can manage information like their search and browsing history that’s saved to their Google Account has increased sixfold since 2016.1 And in the last four weeks alone, more than 160 million people have gone into their Google Accounts to review and adjust their privacy settings, which include the types of data Google can collect and the kinds of ads Google shows them.2 Read more…