Understanding the real impact and return of email

At the DMA, we are always up for stimulating some healthy competition. How do you know where you are compared to the rest of the industry? And what plan should you make to reach those a few steps ahead of you? Our Email Benchmarking Report 2020 can answer both questions. The data provides you with benchmarks to understand the health of your email programme.
This infographic investigates some of the figures we collected between January and December 2019, representing a snapshot of how email has performed before coronavirus and the resulting lockdown changed the landscape. Therefore, we still have to wait to understand the full impact the pandemic will have on how consumers interact with email marketing. Read more…