Twitter’s testing a new carousel ad format for app install campaigns

Twitter is once again trying out carousel ads, this time with a new format which would provide those running app install campaigns with the opportunity to add multiple images for context. As you can see in this example (via Sam Schmir), the new format would enable app advertisers to include multiple, swipeable images in a single ad. It’s not clear if this format would be made available for all campaign types, but it does provide more opportunity to showcase various features/elements, and would likely grab more attention in feeds.   Read more…