Turning to technology to differentiate yourself in a highly competitive market

Turning to technology to differentiate yourself in a highly competitive market

Be it for physical retail, online selling or a hybrid of the two, attracting consumers to a store, site or brand has never been more crucial – and the ways in which retailers are doing it are getting ever-more inventive.
With the cost of living in the UK on the rise and with myriad choices of where and how to buy, consumers are increasingly fickle. Loyalty is increasingly becoming a thing of the past, with price and, more and more, user experience and convenience, driving the choices of where to shop. Read more…