Treat consumers’ data with respect, and deliver value in exchange for it

Recently, people have been learning in painful detail what digital platforms, application developers, analytics firms and others have been doing with their personal information — often without their knowledge or consent. The revelations are sparking an outcry, and the constant drumbeat of news stories about data leaks, along with the implementation of the General Data Protection Regulation in the European Union, has sensitised consumers to the issue of privacy like never before. Read more…