To build customer loyalty, focus on getting back to the basics of last-mile delivery

As last-mile delivery services have expanded, so too have the demands and priorities of consumers. In a recent consumer survey, we found that 76 percent of respondents said that an unacceptable delivery experience would strongly or somewhat affect their decision to order from that company again. Poor experiences can cause shoppers to choose another online business, which is why it’s necessary for retailers to create exceptional last-mile delivery experiences.