TikTok introduced a global platform for marketers as part of its first appearance at the Interactive Advertising Bureau’s (IAB) Digital Content NewFronts, according to details shared with Mobile Marketer. TikTok for Business is a hub that will host the ByteDance-owned social video app’s advertising formats and services for marketers. At the same time, TikTok unveiled an augmented reality (AR) ad offering called Brand Scan that lets marketers create immersive branded experiences. TikTok announced new partnerships with Bare Tree Media, Subvrsive and Tommy that will help accelerate and scale its development of 2D and 3D technology for brands. Read more…
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