TikTok tests a buy button to boost its advertising offer

TikTok has been in the press these days. The social media has passed the 2 billion downloads mark, notably by attracting a new target of users, and is testing new advertising formats to attract advertisers and content creators. The Covid-19 crisis and the associated containment had a direct impact on the use of social media. Beyond the committed speeches and solidarity initiatives from brands and influencers, it is clear that Facebook, Instagram, and TikTok have indeed played their roles as generators of social links and entertainment. Read more…