TikTok launches native ad format with Spark Ads

TikTok is a world of entertainment, creativity and discovery. The power of our community combined with our technological innovations allow us to build engaging products for brands and partners. We’re excited to globally launch Spark Ads to enable brands to grow through real connections with our community by elevating and sharing relevant, native content.
When we created Spark Ads, we looked to create a one-of-a-kind solution for brands to cement their presence with the community in a seamless, authentic way. This product speaks to the nature of starting conversations and igniting interactions between brands, creators and the community. Spark Ads enables brands to amplify existing organic videos that fit their campaign objectives such as video view and conversion with great flexibility and efficiency. TikTok is made up of creators who are redefining entertainment, starting trends, and sharing with the world their take on popular products and services. Brands can now tap into the plethora of creative, diverse content and connect with the creators who help bring these products and services to life. Read more…