TikTok is testing in-app shopping with a number of European brands

TikTok has begun testing in-app sales with a number of brands in Europe marking the social media giant’s biggest push into ecommerce to date. The short-form video app, owned by Chinese tech giant ByteDance, is testing a new service which would allow merchants to sell goods to users directly within the TikTok app, according to Bloomberg.
It is understood that UK streetwear label Hype is among the first brands to have access to the new functionality, enabling it to display a range of merchandise with product images and prices on a TikTok storefront page. Read more…