The tricky business of retail marketing in a pandemic

Even with most transactions frozen, this can be a good time to talk to customers, experts say. But retailers need to send the right message. Despite the surge of e-commerce in the last two decades, personal transactions remain the lifeblood of most retailers, big and small. Thanks to the COVID-19 pandemic that has been arrested, with stores locked and even boarded up, and mall parking lots empty. Read more…