In recent years, we’ve seen the influencer marketing industry grow significantly. Brands are spending more and more on marketing strategies that utilize influencers and we estimate that the industry as a whole will be worth between $5-10 billion by 2020. Skeptics, unsure about the viability and effectiveness of influencer marketing in its earlier days, have since come to embrace it. The numbers speak for themselves, with 80% of marketers finding it effective and nearly two-thirds having upped their budgets this year. Read more…
