The Top 10 e-commerce metrics every marketer should track

Are you collecting the right information? How are you using it? Are you getting actionable insights that you can use to improve your B2C marketing efforts? And are you doing this in an efficient and effective way, or are you spending all day staring at an Excel spreadsheet wishing you’d paid a bit more attention in math class? You can’t track everything, but there are some crucial ecommerce metrics that you should be focusing on if you want to better understand your average customers’ preferences, improve your marketing efforts, and boost revenue. Here are our top ten ecommerce metrics that you must track to keep track of your B2C business growth. Read more…