The three Ts of handling consumer data

Customers give personal information to companies that are careful about trust, transparency, and the type of data they request. When consumers get to the cash register or checkout screen, they are increasingly asked to disclose personal information. Studies show that even people who harbor privacy concerns are willing to provide personal details to a company.
Indeed, most consumers realize they’re being tracked when they surf corporate websites, research shows, believing it’s just a part of doing business online. A large survey in 2015 of consumers in the U.S., the U.K., Canada, France, and India found that 75 percent of respondents were willing to hand over personal details to a company in exchange for a product or service they valued, especially if they trusted the brand. Read more…