The state of video marketing in 2021: Statistics by platform and the latest industry trends

The state of video marketing in 2021: Statistics by platform and the latest industry trends

Competition between brands that utilize video marketing for promotion grows every year. Despite world events and economic crises, many businesses continue to increase video production budgets. This is because they see a lot of potential in this tool.
According to the 2021 Wyzowl Video Survey, over 80% of professionals state that video has helped them generate more leads and increase the amount of time users spend viewing a page. What’s more important is that 85% of users say they would like to see more video content from businesses in 2021. These statistics prove that video remains a win-win content format for both marketers and customers. Read more…