The state of mobile ecommerce search and category navigation

This article focuses on mobile e-commerce ‘Product Finding’. The above graph summarizes our entire benchmark dataset of 5,200 manually assigned usability benchmark scores, plotted across four themes central to mobile e-commerce. Each dot in the scatterplot represents the summarized score of one site across the 17-35 guidelines within each theme, with the black lines denoting the benchmark average. Red dots indicate “poor” usability, yellow indicate “acceptable” performance, and green denotes “good” usability. Read more…