The social platforms Gen Z & Millennials are open to shopping on

We’ve said for some time that young consumers are primed to shop on social media. It’s only getting more true. Our most recent social media marketing report found the majority (62%) of 13-39-year-old consumers are interested in purchasing items directly from their social media feeds, and 80% agree “If you are posting a social media ad there should be a direct link to purchase.”
This year, social media shopping has only accelerated, for obvious reasons. As young consumers spend less time in stores and more on social media, their shopping behavior is shifting insignificant ways. Meanwhile, during the pandemic, social platforms from Instagram to TikTok have rolled out more and more shopping features to turn social media into the new mall. And YPulse’s research on young consumers and social platforms shows that across the board, young consumers are more open to shopping on social apps and sites. Which are they most likely to click “buy” on? Our social media research shows exactly what platforms they’re most open to buying products on: Read more…