The smallest viable audience: How micro-influencers are changing marketing

the smallest viable audience how micro influencers are changing marketing | The smallest viable audience: How micro-influencers are changing marketingWhen it comes to choosing influencers, a lot of brands work on the assumption that bigger is better, and go for people with the biggest numbers. However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place. Instead of going big, says Seth, businesses should look for “the smallest viable audience” of fans, and building meaningful and dedicated communities around them. Read more…

Share this post



Thanks to our Partners

CBCOMMERCE NETWORK

FOLLOW US

NEWS FROM EXTERNAL SOURCES

CURRENCY TREND IN REAL TIME

EUROPE ECONOMIC CALENDAR

Browse the latest Retail and eCommerce News and Insights

CBCOMMERCE NETWORK

FOLLOW US

NEWS FROM EXTERNAL SOURCES

Latest Retail and eCommerce News / Insights

en English
X