The power of digital personalisation: how to leverage AI to compete with Amazon

When competing with top digital retailers like Amazon, innovation, differentiation and providing personalised experiences are key factors to knowing and understanding how the less tangible data points, like quality customer service and overall brand messaging, can work in their favour.
Only a truly personalised, consumer-centric business model will succeed in making a dent in the competition against the online retail giants. Consider this: e-commerce has levelled the selling field. Choice is unlimited, location is irrelevant and even price no longer creates a competitive edge. Read more…