The next-gen tech driving today’s digital customer experience

In a world of struggling supply chains and pandemic fatigue, providing an unparalleled digital customer experience (CX) is more important than ever. Improving CX became a top five initiative for 54 percent of marketing organizations during the pandemic, particularly in the retail sector, with CX budgets increasing by 10 percent on average since the early days of the pandemic.
What’s driving this increased focus on digital CX? Here are three primary factors:

 

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