The new rules of customer engagement

“Alexa, where’s my stuff?” That’s how easy it is to check the order status of an Amazon purchase — and it’s setting the standard for customer engagement with every company. In fact, a staggering 73% of customers say that an extraordinary experience with one company raises their expectations of others. So, what does customer engagement really mean for businesses today? To answer that question, we surveyed more than 8,000 consumers and business buyers across the globe for the third edition of the “ State of the Connected Customer” report. Read more…