The Future of visual search and how retailers prepare for it

How many times have you looked at something that someone was wearing or using and asked, “Where did you get that?” As visual creatures, the world we see sparks inspiration, consideration and ultimately, purchase. Visual search enables users to search using photos rather than text queries. According to eMarketer, 75 percent of U.S. internet users regularly or always search for visual content before making a purchase, and companies recognize that guiding eyes also guides dollars. Read more…