The future of shopping will be on Netflix, Amazon Prime Video

As retailers struggle and e-commerce accelerates, there’s a big opportunity for brands, consumers, and streaming services to reinvent the theater of shopping. I know it’s hard to remember back this far, but people used to shop in physical stores. For fun. They went into retailers not just for masks, cans of black beans, and hardware supplies but to have an entertaining experience—even if they didn’t buy anything. Read more…