The future of retargeted marketing is direct mail

The next stage of retargeted marketing blends physical mail with digital intelligence. Digital technology has made a profound impact on marketing. Using retargeting-ad technology, businesses can easily and effectively reach the right consumers at the right time with the right messaging. But some marketers have leaned too heavily on digital retargeting, which has led to widespread consumer wariness of digital ads. In fact, a 2018 report from eMarketer found that one in four U.S. internet users has ad-blocking services in place, limiting the effectiveness of this digital marketing method. Read more…