The future of identity: Digital marketing trends that go beyond 2020

Evolution is the only constant in the future of digital marketing. Over a year ago, the highest priority was being GDPR-compliant and now the subtle echoes of data privacy and security can only be heard in the distance with the pending California Consumer Privacy Act (CCPA). But now, identity resolution is center stage and will dominate upcoming conversations.
The increasing volume of data generated from 5G-powered connected Internet of Things (IoT) devices, coupled with the privacy-first policies  — aka ‘the death of cookies’ — is making identity resolution a growing challenge. It has become more important than ever for brands to have the superior customer intelligence to survive in an increasingly competitive advertising landscape, where personalization is the cornerstone of everything. Read more…