The future marketing organisation: Building a customer-centric business model

the future marketing organisation building a customer centric business model | The future marketing organisation: Building a customer-centric business model Most marketers believe their brands need a customer-centric business model in order to succeed, and that optimising the customer experience is the biggest priority for the profession.
Yet according to new Marketing Week research, structuring a marketing department around the customer journey is currently the least common model of all, with the majority of departments either being product-centric or structured around marketing disciplines. Read more…

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