The foundation of an effective cross-border ecommerce strategy

Just like the line between online and offline shopping, the lines between geographic borders in ecommerce are often blurred. Now that customers can have their pick of sellers across the globe, it’s becoming a necessity for brands and online retailers to showcase their products to a global market.  According to a report from research firm, Forrester, cross-border ecommerce is set to reach $627 billion in sales by 2022, making up a grand total of 20% of ecommerce as a whole. But what exactly is cross-border ecommerce? Read more…