The emergence of mobile gaming as a dominant digital ad platform

the emergence of mobile gaming as a dominant digital ad platform | The emergence of mobile gaming as a dominant digital ad platform Heading into 2020, digital marketing experts had no shortage of predictions; then a global pandemic and the subsequent quarantine upended all of them. Or at least, almost all of them.  To discuss what has happened to marketing across the first half of 2020, Digiday recently caught up with Matt Barash, svp of strategy and business development at AdColony, who told us that his most sweeping January prediction, the emergence of mobile gaming as a dominant digital ad platform, is still on track, and marketers are poised to rethink how they leverage mobile gaming as the world goes online from home. Read more…

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