The ecommerce guide to writing SEO friendly content

When you’re running an E-commerce business, establishing an online presence is a must, in order to increase conversion rates. To stay on top of your competitors, you must also reach higher than them on the Google search and there is only one thing that will help you do so – good SEO practice.  In a study about CTR (click-through rate) on the first 15 results on Google revealed that the first link has a CTR rate of over 32%, almost double the rate of the second position. By the 10th position, the CTR rate gets as low as 2.4 %. This means that, in order to succeed, it is not enough to just reach the first page on Google. If you want to significantly increase sales, you must reach the top. The best way to make that happen is to have a strong SEO strategy and optimize your content to be SEO friendly. While there is no guaranteed recipe for success, especially given the fact that Google changes its algorithms so much, there are some guidelines you can follow in order to get your website to the top.  Read more…