The critical components of effective ecommerce buyer personas

There’s no debate that understanding your customer is the most crucial part of marketing an eCommerce store. The knowledge you gain about your customers should serve as a foundation for all of your marketing projects.
You may think you know your customer well, but there’s a good chance you’re missing critical data points that could support your marketing efforts. To organize your data and identify gaps in your knowledge, you should create buyer personas. Read more…